Associate Director for Marketing and Communications - Enrollment Management Group (EMG)
Salary: Commensurate
with experience
Benefits: The University offers generous
benefits including paid time off (holidays, holy days and vacation), employer
matching contributions to the retirement plan, and tuition benefits for
employees and their eligible dependents. Learn more and explore benefits at www.duq.edu/benefits
Location: Enrollment Management Group (EMG)
Position Status: Full-time
Hours: Varied
Position Number: 223543/10-1218
FLSA Status: Exempt
POSITION
SUMMARY:
Seeking an enthusiastic, proactive and strategic professional to join the
EM marcom team as Associate Director for Marketing and Communications. The associate
director will demonstrate support for meeting and exceeding enrollment goals
through enrollment marketing and communications efforts, in alignment with best
practices, the pillars/priorities of the Enrollment Management (EM) strategic
enrollment plan and University Vision 150: Strategic Plan 2024-2028.
Develops and/or
manages messaging and plans for multiple audiences, goals and channels
throughout the enrollment funnel, including: admissions, financial aid and
other Enrollment Management webpages, DU Parent & Families Portal –
enrollment segment, internal newsletters, reports and other communications, external
partner sites and portals, and Slate Deliver CRM.
Attends EM and University meetings, as well as external meetings with
vendors and other partners, to represent EM and/or EM marcom, work on strategic
efforts and report on EM marcom.
DUTIES
AND RESPONSIBILITIES:
Primary writer/editor for enrollment
communications; develops and maintains multi-channel, multi-year content and
content calendar to support the student and family experience and goals
throughout the enrollment funnel. Incorporates storytelling and inclusivity.
Maintains working knowledge of
University brand guidelines and messaging as well as enrollment-specific key
messages; maintains and distributes annual EM messaging document to internal
and external partners.
Primary EM web lead/content manager for all EM web pages (est. 200,
including undergraduate and graduate admissions, financial aid and
scholarships, military/veteran services, dual enrollment and summer session).
Writes and maintains web content that is ADA-compliant and continually
optimized for AEO, GEO, SEO. Stays current on evolving web content and tool
trends (e.g., AI, chatbots). Maintains and expands knowledge of analytical
tools (i.e., Google Analytics GA4) to leverage for web content and messaging
refinement, compare activity levels, etc. Liaison to University Division of
Marketing and Communication (DMC) web team.
Establishes, analyzes and reports on key
metrics in support of assessing ROI; leverages analytics to make data-driven
recommendations and decisions.
Coordinates departmental communications
and reporting, including enrollment newsletter, reports and other initiatives.
Synthesizes ideas and information from internal subject matter experts and
stakeholders and external research to develop content and plans.
EM marcom vendor liaison, including for
DU parent and families enrollment portal and EM vendor partner campaigns.
Represents AVP-MC
at select meetings and/or with select departments. Serves as designated alternate
if AVP-MC marcom unavailable.
Serves as subject matter expert for EM
colleagues related to enrollment and prospect management communications,
communicating in plain language. Attends internal cross-functional team and
University partner meetings, as well as external meetings with vendors and
other partners, to represent EM and/or EM marcom. Support ongoing and new
initiatives including ad hoc campaigns, special and priority requests, cycle
prep/cyclical activities.
Works regularly with Adobe Acrobat,
Microsoft Teams, Planner and other tech tools.
Participates in professional development
and performs other duties and projects as assigned. Participates in large
admissions recruitment events - mandatory (i.e., DUQ Days, etc.). Allocates expenses
in Chrome River for University procurement card.
Supervises
the work of others, including planning, assigning and scheduling work,
reviewing work and ensuring quality standards, training staff and overseeing
their productivity. May offer recommendations for hiring, termination and pay
adjustments, but does not have responsibility for making these decisions.
Completes other duties as assigned.
REQUIREMENTS:
Minimum qualifications:
Bachelor’s degree from an accredited educational institution and 3-5 years of work-related
experience.
Experience writing communications
for multiple audiences for multiple channels required.
Preferred qualifications:
Bachelor’s degree in business, communication, writing or marketing from an
accredited educational institution preferred.
Web content
management experience, including writing for the web, the use of web content
management system/s, leveraging web analytics (GA4) strongly preferred; familiarity
with SEO, GEO, AEO and accessibility/ADA compliance.
Higher education enrollment and/or marketing experience
preferred but not required.
Alternatively, the successful candidate may
possess any equivalent combination of experience and training, which provides
the knowledge, skills and abilities required to perform the essential job
functions. This includes, but is not limited to, the following:
Exceptional written and verbal communication skills,
including the ability to develop, edit, proofread and tailor engaging content
for diverse audiences across digital and print channels. Impeccable attention
to detail and accuracy. Experience working with brand guidelines, storytelling
and inclusivity.
Success in establishing and maintaining
effective working relationships; excellent interpersonal skills with the
ability to collaborate effectively with cross-functional teams and
stakeholders. Experience
with vendor collaboration and management. Ability to establish and maintain
effective working relationships with the University Community.
Enthusiasm
to develop extensive knowledge about the admission process and student journey,
target audiences, enrollment management, and best practices and current
future trends in enrollment marketing.
Ability to analyze and report on
performance metrics and use data to inform strategy and improve outcomes.
Demonstrated
planning and organizational skills to accommodate multiple priorities; ability to work
under pressure, prioritize tasks, and work efficiently in a fast-paced
environment with tight deadlines; familiarity using project management tools (Teams,
Planner), MS Office and Adobe Acrobat.
Ability
to work with diverse populations and sensitivity to the need of each individual
to be treated with dignity and respect as it relates to diversity in general
and the Mission of the University specifically.
Ability
to establish and maintain effective working relationships with the University
Community.
Ability and willingness to contribute actively
to the mission of the University and to respect the Spiritan Catholic identity
of Duquesne University, including efforts to enliven and uplift the mission.
The mission is implemented through a commitment to academic excellence, a
spirit of service, moral and spiritual values, sensitivity to world concerns,
and an ecumenical campus community.
APPLICATION
INSTRUCTIONS:
Applicants are asked to submit a cover letter, resume, and contact information
for three professional references.
Duquesne
University was founded in 1878 by its sponsoring religious community, the
Congregation of the Holy Spirit. Duquesne University is Catholic in
mission and ecumenical in spirit. Motivated by its Catholic identity,
Duquesne values equality of opportunity both as an educational institution and
as an employer.