The YMCA of Greater Pittsburgh is committed to ensuring that everyone, regardless of ability, age, cultural background, ethnicity, faith, gender, gender identity, income, national origin, race, sexual orientation, body type/shape, and physical and mental well-being, can reach their full potential with dignity. Guided by our core values of caring, honesty, respect, and responsibility, we strive to create a welcoming environment for all.
Job Title: Director of Marketing
FLSA Status: Exempt
Job Grade: 12, Salary Range: $63,270 - $79,088
Reports to: AVP of Marketing
Location: YMCA of Greater Pittsburgh Association Office: 651 Holiday Drive, Pittsburgh, PA 151220
POSITION SUMMARY:
The Director of Marketing is responsible for the planning, coordination, and implementation of all marketing efforts. This role will be responsible for translating high-level strategy into actionable execution, managing a team of Specialists, maintaining the YMCA program and events calendar, and optimizing multi-channel campaigns in real time. This position operates in a fast-paced environment, balancing high-level project management with direct supervision of content creation, digital channels, and event logistics. The Director of Marketing will contribute to social media management, content creation, employee and member engagement campaigns, recruitment efforts, storytelling, and organizational initiatives while ensuring all communications reflect the YMCA’s brand, mission, and impact.
OUR CULTURE
Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else,
we are on a relentless quest to make our community stronger beginning with you.
ESSENTIAL FUNCTIONS
1. Supervise, coach, and hold accountable direct reports to drive high performance and individual career growth.
2. Manage workload prioritization, task delegation, and daily cross-departmental coordination to ensure team alignment with YMCA goals.
3. Establish clear workflows, execution briefs, and performance benchmarks for direct reports.
4. Own and execute the comprehensive master marketing and event calendar.
5. Write actionable marketing execution briefs to ensure clear cross-functional project alignment.
6. Oversee end-to-end project management and execution supervision for all marketing initiatives, ensuring projects are delivered on time and within scope.
7. Oversee multi-channel marketing operations, including social media scheduling, internal communications, and multi-property website management.
8. Plan, execute, and monitor digital ad flights across key digital platforms.
9. Manage media assets: lead photo/video content capture, editing, organization, and culling for multi-channel distribution.
10. Direct on-the-ground event execution logistics, including collateral delivery, volunteer management, and staff coordination.
11. Provide technical and creative support for webinars, workshops, and company events.
12. Monitor campaign performance metrics and manage marketing analytics dashboards.
13. Perform mid-flight campaign optimizations and tactical adjustments to maximize return on investment (ROI).
14. Prepare routine performance reporting to communicate results and actionable insights to executive leadership.
15. Use the YUSA’s Leadership Competency Model as a guide to improve those areas identified in your development plan and leverage those areas identified as strengths.
16. Other duties as assigned.
LEADERSHIP COMPETENCIES
• Communication
• Quality Results
• Functional Expertise
• Relationships
QUALIFICATIONS
• Bachelor’s degree in marketing or related field, or equivalent experience, preferred.
• 5 years of progressive marketing experience, with at least 2 years in a supervisory or management role.
• Demonstrated track record of managing multi-channel campaigns, content management systems, basic websites, and graphic design tools.
• Practical proficiency in photo/video capture, editing, and media library organization. (e.g. Adobe Creative Cloud, Canva)
• Strong coaching, communication, and workload-balancing skills to lead and accountability-manage a dedicated team.
WORK ENVIRONMENT & PHYSICAL DEMANDS
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• The employee needs sufficient strength, agility, and mobility to perform essential functions and to safely supervise program activities.
• While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device.
• The employee frequently is required to sit and reach and must be able to move around the work environment.
• The employee must occasionally lift and/or move up to 50 pounds.
• Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
• The noise level in the work environment is usually moderate.
• Current driver’s license and access to reliable vehicle for transportation.
If you feel your knowledge and skills align with the job opportunity, please click to apply. We would love to consider you for this role.